Omotenashi and the Culture of Japanese Hospitality

Since our establishment in 1964, we have been committed to following our corporate philosophy motto, “Giving joy to all our customers by providing them with truly genuine and high-quality products and our friendly hospitality”. In Japan, customer satisfaction is the result of “Omotenashi”.

Omotenashi translates to “hospitality”, but means much more. The word represents a deep-rooted cultural mindset that stems from a traditional tea ceremony first performed by a man named Sen-no Rikyu; it represents wholeheartedly looking after guests so they can relax and enjoy a memorable experience. Our company has always valued the importance of Omotenashi since it was founded over 56 years ago.